Specs run standalone, put the web and walking directions in your field of view, and cost more than three Meta Ray-Bans.
Snap’s Specs are finally a product you can buy, and the price is the first thing to reckon with: $2,195, shipping this fall in the U.S., U.K. and France. These are the first Specs built for regular buyers rather than developers, and they run on their own — no phone, no tethered puck.
What sets them apart is true see-through AR. Instead of piping audio or floating a flat display, Specs anchor digital objects in the room in front of you, driven by two Qualcomm Snapdragon chips, one handling the software and one handling computer vision.
What they do out of the box:
- Float web pages in your view and scroll them hands-free
- Pin walking directions to the actual streets ahead of you
- Measure a wall, a room, or an object without a tape measure
- Run an AI assistant, built with OpenAI and Google, that sees what you see and answers in real time
- Share an AR experience with another Specs wearer through eye contact, a feature Snap calls EyeConnect
The hardware specs:
- Price: $2,195, $200 refundable pre-order deposit
- Display: 51-degree field of view, 16 million colors, 7ms latency
- Build: two sizes, 132–136 grams, Swiss TR90 polymer, around 40% lighter than the last Specs
- Battery: up to four hours of mixed use, roughly 20 with the charging case
The price slots Specs between Meta’s $799 Ray-Ban Display and Apple’s $3,499 Vision Pro, and it lands more than 15 times above Snap’s $130 camera glasses from 2016. CEO Evan Spiegel is pitching a post-smartphone future, where the computer lives in the world instead of your pocket.
At two grand, the buyer isn’t the average shopper. It’s developers, early adopters, and people who want to wear the future before it’s affordable. Whether Snap can get the price down before Apple, Meta and Google flood the same space is the question the hardware doesn’t answer yet.
